AI doesn’t evaluate Expertise or Authority like Google does. It values interpretability — how clearly your reasoning can be reused.
E-E-A-T made sense for Google.
Expertise, Experience, Authority, Trust — the pillars of quality content.
But AI doesn’t judge trust that way.
It doesn’t “believe” sources — it understands them.
The models care less about credentials and more about clarity.
If your reasoning is logical, grounded, and complete, you’re visible — even without backlinks.
That’s why “interpretability” is the new metric of authority.
A model must be able to follow your logic step by step.
If it can’t, it drops you.
AI doesn’t rank what it can’t explain.
And it doesn’t trust what it can’t teach.
Your real SEO signal is not your title —
it’s your trace of reasoning.
