AI & Search
If LLMs Replace Traffic to the Web, Who Will Fund the Sources They Need Tomorrow?
AI search is becoming remarkably good at removing the need to visit a website. Ask a question and, increasingly, the answer is already there. Google can summar...
Why Did Google AI Overview Choose a Product Page Instead of the Most Complete Article?
A real-world case study exploring why Google AI Overview cited a product page about Bucchero instead of a more comprehensive article. What this may reveal about...
The Next SEO Battle Won't Be About Rankings
We optimized title tags, refined headings, earned backlinks, improved page speed and watched our positions in search results. That approach is still important,....
AI Search Doesn't Just Read Your Website Anymore
For years, SEO has revolved around a fairly simple idea: build a great website. Publish useful content, improve your technical SEO, earn quality backlinks, and....
Google Says AI Sends Billions of Clicks. Are We Still Measuring the Right Things?
Google recently shared two numbers that immediately caught the SEO community's attention. Google says AI Search now sends billions of clicks to websites every....
For Years The Answer Was "Publish More." Is That Still True?
For Years The Answer Was "Publish More." Is That Still True? There was a time when almost every SEO conversation ended the same way. Need more traffic? Publish...
Stop Asking How to Rank in AI. Start Asking How to Become a Source
It doesn't matter whether the discussion starts on X, LinkedIn or in the comments under an SEO article. Sooner or later, someone asks exactly the same question....
Why SEO Is Solving Yesterday's Problems
The Next SEO Battle Isn't Google. It's Trust. For years the SEO industry has optimized websites for search engines. Today a new challenge is emerging: becoming...
How to Get Cited by ChatGPT, Google AI & Perplexity (2026 Guide)
A practical, no-magic framework for turning ordinary web pages into sources AI systems can confidently reference. SEO Title: How to Get Cited by ChatGPT, G...
What Happens When Visibility Depends Less on Keywords — and More on Whether AI Can Reuse Your Information?
Traditional SEO optimized keywords and rankings. GEO and AI visibility may increasingly depend on whether systems can confidently understand and reuse your info...
Traditional SEO Optimized Pages. AI Visibility May Optimize Understanding.
Traditional SEO focused on rankings and pages. AI visibility and GEO may increasingly reward structure, clarity, entities, and contextual understanding....
Early Signals Suggest AI Search Visibility Is Becoming Increasingly Selective
AI Search Visibility May Be Narrowing Across Different QueriesInitial observations suggest AI-driven search results may be surfacing a much narrower set of sour...