AI & Search
How AI changes search, ranking, and visibility.
The EU Officially Recognizes ChatGPT as a Search Engine
The European Union has turned a long-running debate about AI search into a regulatory fact. On August 31, the European Commission officially designated ChatGPT as a Very Large Onli...
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OpenAI Launches GPT-6 Astra — Its First Model Rated “Critical” for Cyber Capability
OpenAI has launched GPT-6 Astra, its newest frontier model and the first system the company has formally classified at the “Critical” level for cybersecurity capability. The design...
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ChatGPT, Claude and Grok Went Down Together — AI Search Has a Reliability Problem
AI assistants are becoming infrastructure before they have achieved infrastructure-level reliability. On September 3, users encountered overlapping service problems across products...
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John Lewis Is Launching a YouTube Show for AI Search Visibility — GEO Is Moving Beyond Websites
Generative engine optimization is beginning to move beyond the website. John Lewis is preparing to launch a YouTube vodcast that is designed not only to entertain shoppers and stre...
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Google Search Is Becoming an AI Selection Engine, Not Just a Ranking Engine
For most of its history, Google Search could be understood through a relatively simple abstraction: a user submits a query, Google retrieves relevant documents, ranks them and pres...
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Google Is Quietly Removing the Boundary Between AI Overviews and AI Mode
Google’s AI search interface is no longer behaving like a layer placed on top of classic search. It is beginning to look like the default path through which many searches will be....
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EU Regulators Question Publishers About Google’s AI Search Opt-Out
The European Commission is asking publishers whether Google’s proposed AI search opt-out would actually solve the pressure they face from AI-generated results. According to Reuter...
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The EU Just Officially Classified ChatGPT as a Search Engine
For the SEO industry, the debate over whether ChatGPT should really be considered a search engine just became much less theoretical. On 31 August 2026, the European Commission offi...
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Google Is Quietly Removing the Boundary Between AI Overviews and AI Mode
Google’s latest Search experiment looks, at first glance, like a small interface change. For some queries, the company is now testing AI Overviews that expand automatically at the...
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AI Search Is Creating a New Visibility Gap Between Rankings and Recommendations
For two decades, search visibility had a familiar geometry. A brand could move from position eight to position three, measure the resulting impressions and clicks, and understand r...
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ChatGPT Changed How It Searches the Web — And Reddit Lost 86% of Its Citations
Reddit’s sudden disappearance from a large share of ChatGPT citations is an interesting story on its own. But the more consequential signal may be happening one step earlier, befor...
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