SEO Tricks That Will Die — and What Replaces Them

The age of ranking is over. Visibility now depends on how well AI and humans understand your meaning.

What Actually Works for SaaS SEO in 2026 (and Why It Still Looks Like SEO)

What Actually Works for SaaS SEO in 2026 (and Why It Still Looks Like SEO)

Not because it stopped working, but because the conversation around it became almost unusable. Every week there’s a new take: SEO is dead, AI killed traff...

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Latest Articles

AI Judges Your Brand Before Humans Do: The New Visibility Layer

AI Judges Your Brand Before Humans Do: The New Visibility Layer

Search is shifting from clicks to citations. Discover how AI engines evaluate brands before users ever visit a website &...

Bing Adds AI Performance Reporting — Visibility Is Becoming Measurable

Bing Adds AI Performance Reporting — Visibility Is Becoming Measurable

Bing Webmaster Tools introduces AI performance reporting. AI search visibility is moving from speculation to analytics....

When Automation Goes Too Far: The Hidden Risk in AI-Driven Businesses

When Automation Goes Too Far: The Hidden Risk in AI-Driven Businesses

A company lost 70% of its stock value after over-automating decisions. AI efficiency without oversight can become system...

Microsoft’s AI Search Guide Signals a New SEO Playbook

Microsoft’s AI Search Guide Signals a New SEO Playbook

Experts react to Microsoft’s new AI Search Guide. The industry is shifting from rankings to retrieval, synthesis,...

Google AI Mode Just Added Checkout — Search Is Becoming a Store

Google AI Mode Just Added Checkout — Search Is Becoming a Store

Google’s AI Mode now supports integrated checkout. This could redefine the buyer journey, shifting SEO from discov...

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What Actually Works for SaaS SEO in 2026 (and Why It Still Looks Like SEO)

What Actually Works for SaaS SEO in 2026 (and Why It Still Looks Like SEO)

Not because it stopped working, but because the conversation around it became almost unusable. Every week there’s a new take...

AI Judges Your Brand Before Humans Do: The New Visibility Layer

AI Judges Your Brand Before Humans Do: The New Visibility Layer

Search is shifting from clicks to citations. Discover how AI engines evaluate brands before users ever visit a website — and...

Bing Adds AI Performance Reporting — Visibility Is Becoming Measurable

Bing Adds AI Performance Reporting — Visibility Is Becoming Measurable

Bing Webmaster Tools introduces AI performance reporting. AI search visibility is moving from speculation to analytics. For years...

When Automation Goes Too Far: The Hidden Risk in AI-Driven Businesses

When Automation Goes Too Far: The Hidden Risk in AI-Driven Businesses

A company lost 70% of its stock value after over-automating decisions. AI efficiency without oversight can become systemic fragili...

Microsoft’s AI Search Guide Signals a New SEO Playbook

Microsoft’s AI Search Guide Signals a New SEO Playbook

Experts react to Microsoft’s new AI Search Guide. The industry is shifting from rankings to retrieval, synthesis, and AI-dri...

Google AI Mode Just Added Checkout — Search Is Becoming a Store

Google AI Mode Just Added Checkout — Search Is Becoming a Store

Google’s AI Mode now supports integrated checkout. This could redefine the buyer journey, shifting SEO from discovery to tra...

Why Rankings Don’t Collapse Anymore: The GEO Explanation Behind the Update

Why Rankings Don’t Collapse Anymore: The GEO Explanation Behind the Update

After the latest update, rankings didn’t truly collapse — they were reinterpreted. This sequel explores how Generative...

The Web Isn’t Read Anymore — It’s Interpreted

The Web Isn’t Read Anymore — It’s Interpreted

Search is shifting from ranking pages to ranking interpretations. That’s why I started a small signal hub focused on AI sear...

December 2025 Core Update: The Volatility Never Really Stopped

December 2025 Core Update: The Volatility Never Really Stopped

Even after Google’s December 2025 Core Update rollout, rankings remain unstable. Here’s why search is shifting toward...