We study how AI systems discover, interpret and reconstruct information — and what it takes for brands, authors and ideas to remain visible when search becomes generative.
Google’s August 2026 spam update has finished rolling out. According to Google’s Search Status Dashboard, the update start...
The debate around SEO and Generative Engine Optimization is starting to move beyond specialist search publications. A recent article f...
Google's John Mueller has pushed back on the idea that every website suddenly needs a separate GEO strategy just because AI search is g...
Research, experiments and frameworks about AI visibility, AI Search and how machines reconstruct information.
Reproducible experiments comparing models, retrieval, reasoning and hallucinations.
Explore →What visibility means when search engines become answer engines.
Explore →Search engines, AI answers, rankings, retrieval and the changing discovery ecosystem.
Explore →How NetContentSEO designs experiments and separates observations from assumptions.
Explore →NetContentSEO is an independent research and publishing project focused on AI visibility: retrieval, attribution, reconstruction, hallucinations and the factors that influence how AI systems interpret brands, authors and online content.
The debate around SEO and Generative Engine Optimization is starting to move beyond specialist searc...
Google's John Mueller has pushed back on the idea that every website suddenly needs a separate GEO s...
Product search has an old problem: the same or closely related product can exist under different mer...
An ecommerce product page is no longer the only version of a product that machines need to understan...
AI shopping is growing quickly, but it hasn't replaced traditional search. Shopify's Q2 2026 commer...
