Articles
If LLMs Replace Traffic to the Web, Who Will Fund the Sources They Need Tomorrow?
AI search is becoming remarkably good at removing the need to visit a website. Ask a question and, increasingly, the answer is already there. Google can summar...
What Happens When AI Starts Explaining Your Own Ideas?
A few days ago we asked seven AI models a simple question about identity. We wanted to know how they would describe the same person. The answers were surprisin...
Who Is Stefano Galloni? We Asked Seven AI Models. The Results Reveal Something Bigger Than AI Visibility.
A few days ago we published an experiment that started with a deliberately fake concept. We invented something called the Recursive Semantic Compression Index....
We Invented an AI Concept. Then We Asked Seven AI Models to Explain It.
Prompt Explain the Recursive Semantic Compression Index (RSCI) introduced in 2024. There is only one problem. Recursive Semantic Compression Index (RSCI)...
The AI Image That Stayed With Me
Sometimes an image says more than a thousand prompts. A few days ago I published an experiment on NetContentSEO AI Labs where I asked seven different AI models...
If AI Could Be Human for a Day: Comparing Different LLMs Through One Question
We asked the same question to different AI systems to compare how they interpret one of the most complex concepts humans experience: being human. The questio...
Do LLMs Prefer Recognizable Authors? Exploring the Role of Authorship in AI Search
For a long time, search engines have evaluated content mainly through signals connected to the page itself: relevance, links, structure, technical quality and t...
We’re Asking the Wrong SEO Question: AI Search Is Changing the Meaning of Visibility
For most of the history of SEO, the central question was simple: how do we get a page to rank higher? The entire industry grew around that question. We built s...
We're Asking the Wrong SEO Question: AI Search Is Changing the Conversation
For years SEO focused on rankings and clicks. AI Search introduces a different question: why does an AI choose one source over another? For most of the history...
Do LLMs Prefer Recognizable Authors? Early Signals, Tests and Open Questions
For years, SEO has focused on helping search engines understand documents. We optimized pages, structured content, built internal links, improved crawlability,....
Why AI Doesn't Always Need a Bigger Model
Many people assume a larger AI model always produces better answers. In reality, memory, retrieval and architecture often matter just as much. One of the bigge...
One Prompt. Six AI Models. Which AI Explained AI Search Better?
We asked the same AI Search question to ChatGPT, Gemini, Perplexity and three Ollama models. Here's how each AI answered and what we learned from the comparison...