Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
The EU Officially Recognizes ChatGPT as a Search Engine
The European Union has turned a long-running debate about AI search into a regulatory fact. On August 31, the European Commission officially designated ChatGPT as a Very Large Onli...
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OpenAI Launches GPT-6 Astra — Its First Model Rated “Critical” for Cyber Capability
OpenAI has launched GPT-6 Astra, its newest frontier model and the first system the company has formally classified at the “Critical” level for cybersecurity capability. The design...
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Microsoft Defender Mistakenly Flags Google Search Links as Malicious
Security software has to make difficult decisions at enormous scale: which links are safe enough to open and which should be stopped before a user reaches them. On September 2, Mic...
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Yoast SEO 28.4 Expands Bulk AI Metadata Editing
Generating SEO metadata with AI is easy. Deciding which pages need it, identifying weak drafts and reviewing hundreds of proposed changes without losing control is the harder probl...
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SEO for AI Agents Starts With Access, Structure and Trust
SEO for AI agents begins before an AI system evaluates whether a page deserves to be cited. The agent first has to reach the page, retrieve the important information without fighti...
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Google Trends Adds Category-Level Search Discovery
Google Trends has traditionally encouraged researchers to begin with a word: enter a topic, compare it with another term and see how search interest changes over time. A new update...
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OpenAI Is Building a Kill Switch for Autonomous AI Agents
OpenAI is working on something autonomous AI systems have made increasingly difficult to treat as optional: a way to stop them automatically when their behavior crosses a serious s...
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Google Turns Workspace Search Into a Voice Conversation With Gemini
Google is turning some of the most familiar actions in Workspace into conversations. Instead of typing a Gmail search, starting a document from a blank page or manually reorganizin...
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Google Search Weather Is Now Powered by a Higher-Resolution AI Model
Checking the weather in Google Search is becoming an AI inference task at much higher resolution. Google DeepMind and Google Research have introduced WeatherNext 3, a new global fo...
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Why Google Ads Hourly Reports Can Mislead Advertisers Using Smart Bidding
An hour-of-day report in Google Ads can make optimization look deceptively simple. If 2 a.m. produced a handful of clicks and no conversions while lunchtime generated dozens of sal...
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The Three SEO Priorities That Connect Organic Traffic and AI Visibility
SEO in 2027 is not splitting neatly into two disciplines called traditional search and AI search. The same commercial pages, clear answers and authority signals increasingly influe...
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