Generic Content Is Now Actively Penalized — Not in Rankings, but in Memory

We spent years creating “optimized” text:
• repeat keywords
• maintain density
• avoid strong opinion
• follow templates

That worked when search was retrieval.

But models do not index. They compress.

If your content:
• follows patterns
• has no conceptual edge
• does not take a position

It becomes noise.

And noise is erased.

— Stefano