Google’s AI Mode now supports integrated checkout. This could redefine the buyer journey, shifting SEO from discovery to transaction inside the answer layer.
Google’s AI Mode is no longer just about summarizing information.
It’s now moving directly into commerce.
With integrated checkout powered by UCP, the search journey is collapsing:
Query → Answer → Purchase
All inside the AI interface.
This is a structural change.
SEO won’t just compete for clicks anymore.
It will compete for inclusion inside transactional answers.
Search is becoming less like a directory…
and more like an operating system for buying.
The question is no longer “Can users find you?”
It’s “Can users purchase you without leaving the AI layer?”
