Experts react to Microsoft’s new AI Search Guide. The industry is shifting from rankings to retrieval, synthesis, and AI-driven discovery.
Microsoft publishing an official AI Search Guide isn’t just documentation.
It’s a signal.
The major platforms are now openly telling marketers:
Search is changing.
Interfaces are changing.
Optimization is changing.
This is no longer about ten blue links.
It’s about being present in:
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AI summaries
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conversational answers
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multimodal search journeys
SEO is becoming less about keywords…
and more about structured relevance, trust, and recall.
The guide is a reminder:
The new playbook is being written in real time.
