Search Isn’t a Marketplace Anymore. It's a Narrative Engine.

Published November 9, 2025

Search used to be transactional:
• query → list → click → choose

Now it is interpretative.

Models decide:
• what is relevant
• what is representative
• what is sufficient

The dominant story wins. Not the most correct. Not the most authoritative. But the most coherent.

— Stefano


Editorial Team
Editorial Team Trusted Author

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