Search is shifting from keywords to entities. Learn why defining your meaning clearly is now the key to visibility in AI-driven search.
Keywords describe.
Entities define.
Search engines no longer look for matches — they look for meanings.
In semantic SEO, a “keyword” like Apple becomes a node in a knowledge graph: connected to people, places, products, and contexts.
The machine doesn’t guess which “Apple” you mean — it knows.
That’s why visibility is now entity-based.
The clearer your brand’s identity — who you are, what you mean, how you relate — the easier it is for AI to reuse your meaning.
This isn’t optimization for text.
It’s optimization for understanding.
If Google rewarded words, AI rewards concepts.
And concepts, once recognized, don’t disappear.
