People keep saying “SEO is dead.” It isn't. But the version of SEO most people are practicing is already obsolete.
If your strategy is still based on:
- Keyword clusters
- Topical maps
- Backlink velocity
- Content volume scaling
Then you are optimizing for a world where users navigate SERPs.
But users are no longer navigating. They are asking.
And answers are not ranked.
They are generated.
Visibility today is not about placement — it's about recognition in semantic memory.
— Stefano Galloni