AI challenges our idea of originality. But maybe originality was never the goal — maybe it was always about context.
When AI writes, people panic: “It’s not original!”
But what if originality was always overrated?
Everything we create is a remix of prior signals — memories, metaphors, meanings.
AI just makes that visible.
What changes now is not creation, but contextuality.
The best content won’t be the most unique — it’ll be the most situated.
Meaning now depends on position: where your words live, who they connect to, what entities they reinforce.
AI exposes that originality was never the point.
Context was.
We’re not losing creativity.
We’re rediscovering the structure that made it possible.
