Search engines index pages. AI models index meaning. Learn how the next generation of search builds memory through interpretation.
AI doesn’t crawl — it remembers.
Every interaction, every document, every phrase it reads adds to an invisible index: a semantic memory of what the web means, not just what it says.
Traditional SEO worked on structure — URLs, metadata, anchors.
Now, AI visibility depends on coherence.
If your content expresses an idea that fits the world’s understanding, it becomes part of that memory.
If it doesn’t, it vanishes in noise.
The invisible index rewards clarity, not code.
The better your content teaches, the longer it lives inside AI.
To be “indexed” by machines, don’t optimize for bots —
optimize for retellability.
