Search intent is evolving. Users no longer browse results — they stay in the answer. Discover how “asking” replaces “clicking.”
User intent has changed forever.
People don’t want to explore — they want to understand.
The journey used to start with a query and end with a click.
Now, it starts and ends in the same box.
AI-driven search absorbs curiosity inside the interface.
The user doesn’t need to leave; the conversation adapts.
For brands, this means your content must preempt the question.
You’re no longer competing for attention — you’re competing for interpretation.
The next era of SEO isn’t about who users click on.
It’s about who the AI trusts to answer for them.
Clicks measure visibility.
Questions measure authority.
