you are in: All Articles

Doorway Pages: What They Are, Why Google Punishes Them, and How to Avoid Creating Them in 2025

Doorway Pages: What They Are, Why Google Punishes Them, and How to Avoid Creating Them in 2025

Doorway pages are still one of the most misunderstood SEO violations. Here’s what they are, how Google detects them, and how to build scalable, ethical co...

November 15, 2025 · AI & Search
AI Overviews Are Changing How People Click Search Results

AI Overviews Are Changing How People Click Search Results

As AI Overviews appear more frequently in Google search results, some SEOs are starting to question how this might affect organic click behavior. As AI Overvie...

March 9, 2026 · AI & Search
Google AI Overviews May Not Show Ads For Sensitive Queries

Google AI Overviews May Not Show Ads For Sensitive Queries

Google documentation suggests ads may not appear inside AI Overviews for certain sensitive verticals such as adult or gambling, potentially changing how some se...

March 9, 2026 · Search Updates
AI Overviews Are Expanding Fast Across Search Results

AI Overviews Are Expanding Fast Across Search Results

New research shows that Google AI Overviews are appearing much more frequently across search results, raising new questions about traffic, citations and visibil...

March 9, 2026 · AI & Search
AI Overviews May Remove Ads From Sensitive Queries

AI Overviews May Remove Ads From Sensitive Queries

Google documentation suggests that ads may not appear in AI Overviews for sensitive verticals such as adult or gambling. Some SEOs are starting to notice this p...

March 8, 2026 · AI & Search
Why AI Citations Might Become the New Backlinks

Why AI Citations Might Become the New Backlinks

Many SEOs are starting to notice the same pattern in AI-generated answers: the same websites keep appearing as sources. Some in the industry are beginning to co...

March 8, 2026 · AI & Search
Why Reddit Appears So Often in AI Answers

Why Reddit Appears So Often in AI Answers

Many AI answers frequently cite Reddit threads. SEOs are starting to notice a pattern and trying to understand why it happens. One pattern many...

March 8, 2026 · AI & Search
Why Ranking #1 in Google Doesn’t Guarantee Visibility in AI Answers

Why Ranking #1 in Google Doesn’t Guarantee Visibility in AI Answers

Many SEOs are noticing that ranking well in Google does not always translate into visibility inside AI-generated answers. Another pattern that many SEOs have s...

March 7, 2026 · AI & Search
Why AI Cites the Same Websites: The New Visibility Game in 2026

Why AI Cites the Same Websites: The New Visibility Game in 2026

AI systems like ChatGPT and Gemini often cite the same sources. This is not random. Understanding why helps SEOs build true AI visibility. AI systems like Chat...

March 7, 2026 · AI & Search
Why LLMs Often Cite Smaller Websites

Why LLMs Often Cite Smaller Websites

Large language models often cite smaller websites because their content tends to be clearer, more focused, and easier for AI systems to extract and reference......

March 6, 2026 · Search Updates
SEO Pulse: AI Overview Citations Diverge From Rankings As Bing Updates AI Search Guidance

SEO Pulse: AI Overview Citations Diverge From Rankings As Bing Updates AI Search Guidance

New SEO data suggests AI Overview citations are increasingly diverging from traditional rankings while Bing updates guidance around AI search visibility. Some....

March 6, 2026 · AI & Search
SEO Pulse: Using AI for SEO Without Losing Your Brand Voice

SEO Pulse: Using AI for SEO Without Losing Your Brand Voice

AI can scale SEO workflows, but without a clear brand voice it can also make content sound generic. New guidance highlights how marketers should combine AI effi...

March 6, 2026 · Search Updates