Articles
Research, experiments and analysis on AI visibility, generative search, SEO and how artificial intelligence systems understand the web.
Google Ads Can Now Build and Explain Performance Dashboards From a Prompt
Google Ads is starting to turn campaign reporting into a conversation.Gemini-powered AI dashboards are now appearing in some advertiser accounts, allowing marketers to describe the...
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Google Shopping Ads Are Turning Recent Sales Into a Visible Trust Signal
Google is testing or surfacing a Shopping ad treatment that turns recent purchase volume into something shoppers can see before they click.A product ad has been spotted displaying....
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Google Gives Businesses Four Days to Review User-Suggested Profile Changes
Google is giving some business owners a much clearer deadline for responding when users suggest changes to their Business Profiles.A new email notification asks, “Does this look ri...
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Google Business Profile Insights May Be Missing Eight Days of Data
Some Google Business Profile owners may be looking at an empty September dashboard even though their businesses have continued operating normally.Google Business Profile Insights a...
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Search Console’s Links Report May Be Showing Month-Old Data
Google Search Console’s Links report may be showing SEOs a view of the web that is roughly one month out of date.The report appears not to have received fresh link data since aroun...
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Google AI Mode Is Turning Search Into a Paginated Conversation
Google is testing a version of AI Mode that makes a search session look less like a results page and more like a conversation with pages.A new experiment adds pagination to success...
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Google Is Testing a Smaller Citation Panel Inside AI Overviews
Google is testing another redesign of the links that connect AI-generated answers back to the websites that supplied their supporting information. This time, the citation area is g...
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Google Search Is Testing a Way to Follow Users Outside the Browser
Google is testing a version of Search that no longer waits for users to return to the browser.In Chrome Canary for Windows, an experimental feature known as the “Everywhere Omnibox...
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Google Is Stripping Real-Time Prices From European Search Results to Comply With the DMA
Google Search is becoming deliberately less feature-rich in Europe as the company tries to satisfy the European Union’s Digital Markets Act.Google has begun rolling out a substanti...
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AI Overviews Appear on 14% or 52% of Searches—Both Numbers Can Be Correct
How often does Google show an AI Overview? Depending on the study you read, a defensible answer can be roughly 14% of searches—or more than half.That spread looks like a contradict...
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Google’s Gary Illyes Puts AI Search Measurement and New SEO KPIs on the Agenda
SEO’s next major problem may not be how to optimize for AI search. It may be how to measure whether any of that optimization is working.That question is explicitly on the agenda to...
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