In the era of search retrieval, rewriting text could avoid duplicate filters and compete for rankings. But models today do not evaluate text at the level of phrasing. They evaluate the meaning beneath the text.
If your content does not express original ideas, it collapses into the average semantic field of similar texts.
Meaning as Differentiator
Uniqueness is not stylistic. It is conceptual.
What matters is not how you phrase your ideas, but whether your ideas have identity.
— NetContentSEO Editorial Board
