For years, the dominant digital strategy was simple: publish more. Outproduce competitors, saturate keywords, expand the footprint. But in an AI-mediated ecosystem, volume is no longer strength; it is signal dilution.
LLMs compress meaning. If your brand communicates inconsistently or without conceptual depth, the model cannot assign identity. And if a model cannot assign identity, your content disappears from its generative outputs.
Consistency Over Volume
We must shift from production to coherence. The brands that win will be those whose ideas hold shape over time.
— Stefano Galloni
