AI & Search
How AI changes search, ranking, and visibility.
Your Content May Be Citable — but Can AI Crawlers Actually Reach and Understand It?
A page can contain the clearest answer on the web and still have a basic problem in AI search: the system trying to use it may struggle to reach, render or interpret what the publi...
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John Lewis Is Producing a YouTube Show Specifically to Influence AI Search
John Lewis is making an unusually explicit bet on generative search: the British department-store chain is launching a YouTube talk show and building an in-house social media studi...
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Google Shipped an AI Mode Model That Temporarily Stopped Linking to Publishers
Google’s rollout of Gemini 3.8 Flash into AI Mode briefly created exactly the kind of failure publishers fear from generative search: the AI could answer questions while providing....
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AI Search Engines Don’t Share One Ranking — They Run Four Different Source Pipelines
Marketers often talk about “ranking in AI search” as if ChatGPT, Perplexity, Gemini and Google AI Overviews were four interfaces sitting on top of roughly the same source hierarchy...
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Ranking in One AI Engine Tells You Almost Nothing About the Other Four
Marketers increasingly talk about “AI visibility” as though ChatGPT, Gemini, Perplexity, Google AI Overviews and Google AI Mode were five windows onto roughly the same ranking syst...
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AI Can Recommend Your Brand Without Ever Citing Your Website
A brand can be one of the names artificial intelligence recommends most often and still be almost absent from the evidence those systems show users. That distinction is becoming in...
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Google AI Overviews May Be Costing Wikipedia 100 Million Visits Every Month
Google's AI Overviews may be diverting roughly 100 million search-originated visits from English Wikipedia every month, according to a revised University of Washington study that a...
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AI Search Can Find Your Product — but Your Checkout May Block the Agent
Getting a product into an AI-generated shopping result is becoming an ecommerce optimization problem. Getting an AI agent all the way through checkout is becoming an infrastructure...
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Seven Blog Post Templates Built to Generate Search Traffic
Content teams rarely struggle because they have never heard of a listicle, case study or comparison page. The harder problem is turning a promising topic into a page whose structur...
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The 2027 SEO Budget Needs a Dedicated AI Search Experiment Fund
The 2027 SEO budget has to fund two realities at the same time. Traditional organic search still requires technical maintenance, content improvement, authority building and convers...
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ChatGPT Overtakes Bing and DuckDuckGo as Search Traffic Splinters
ChatGPT has crossed a symbolic line in the U.S. web market. Semrush estimates that ChatGPT.com received 1.09 billion U.S. visits in July 2026, enough to place it ahead of both Duck...
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