AI & Search
How AI changes search, ranking, and visibility.
The New AI Search Funnel: Retrieved, Cited, Mentioned or Remembered?
AI Search Visibility Is More Than Getting a Citation A citation looks like success. But it may represent only one form of AI visibility. Recent resea...
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Google AI Search Confirms Something Important About Query Fan-Out
AI Search Is Not Necessarily Answering the Query You Typed A search query used to look relatively simple. You typed a question. Google searched for re...
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If LLMs Replace Traffic to the Web, Who Will Fund the Sources They Need Tomorrow?
AI search is becoming remarkably good at removing the need to visit a website. Ask a question and, increasingly, the answer is already there. Google can summar...
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Why Did Google AI Overview Choose a Product Page Instead of the Most Complete Article?
A real-world case study exploring why Google AI Overview cited a product page about Bucchero instead of a more comprehensive article. What this may reveal about...
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The Next SEO Battle Won't Be About Rankings
We optimized title tags, refined headings, earned backlinks, improved page speed and watched our positions in search results. That approach is still important,...
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AI Search Doesn't Just Read Your Website Anymore
For years, SEO has revolved around a fairly simple idea: build a great website. Publish useful content, improve your technical SEO, earn quality backlinks, and...
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Google Says AI Sends Billions of Clicks. Are We Still Measuring the Right Things?
Google recently shared two numbers that immediately caught the SEO community's attention. Google says AI Search now sends billions of clicks to websites every...
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For Years The Answer Was "Publish More." Is That Still True?
For Years The Answer Was "Publish More." Is That Still True? There was a time when almost every SEO conversation ended the same way. Need more traffic? Publish...
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Stop Asking How to Rank in AI. Start Asking How to Become a Source
It doesn't matter whether the discussion starts on X, LinkedIn or in the comments under an SEO article. Sooner or later, someone asks exactly the same question....
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Why SEO Is Solving Yesterday's Problems
The Next SEO Battle Isn't Google. It's Trust. For years the SEO industry has optimized websites for search engines. Today a new challenge is emerging: becoming...
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How to Get Cited by ChatGPT, Google AI & Perplexity (2026 Guide)
A practical, no-magic framework for turning ordinary web pages into sources AI systems can confidently reference. SEO Title: How to Get Cited by ChatGPT, G...
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