AI & Search
How AI changes search, ranking, and visibility.
Google Is Testing a Smaller Citation Panel Inside AI Overviews
Google is testing another redesign of the links that connect AI-generated answers back to the websites that supplied their supporting information. This time, the citation area is g...
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Google Search Is Testing a Way to Follow Users Outside the Browser
Google is testing a version of Search that no longer waits for users to return to the browser.In Chrome Canary for Windows, an experimental feature known as the “Everywhere Omnibox...
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Google Is Stripping Real-Time Prices From European Search Results to Comply With the DMA
Google Search is becoming deliberately less feature-rich in Europe as the company tries to satisfy the European Union’s Digital Markets Act.Google has begun rolling out a substanti...
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AI Overviews Appear on 14% or 52% of Searches—Both Numbers Can Be Correct
How often does Google show an AI Overview? Depending on the study you read, a defensible answer can be roughly 14% of searches—or more than half.That spread looks like a contradict...
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Google’s Gary Illyes Puts AI Search Measurement and New SEO KPIs on the Agenda
SEO’s next major problem may not be how to optimize for AI search. It may be how to measure whether any of that optimization is working.That question is explicitly on the agenda to...
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Four AI Engines Agree on the Best Local Business Just 4% of the Time
Local search used to offer businesses a relatively understandable objective: become one of the strongest results for an important query in a specific market. Generative AI is makin...
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Google Lets Traditional Exact-Match Search Ads Enter AI Mode
Google is testing a notable expansion of who can advertise inside AI Mode. Standard Search campaigns using exact- and phrase-match keywords can now serve text ads in Google’s conve...
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One GEO Strategy Cannot Win Every AI Engine
The idea of a single “AI search ranking” is becoming harder to defend. In a new Rankability analysis, no pair of AI platforms shared more than 24.1% of the pages they cited. Even t...
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Most Top AI Citations Don’t Rank on Google’s First Page
Ranking on Google’s first page is still one of the strongest advantages a webpage can have. But a new AI-search study shows that the pages occupying the most prominent citation pos...
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An Agency Turned “Citability” Into a Standalone Service and KPI
A New Zealand digital agency has turned one of AI search’s most slippery concepts into something it can put on a proposal, monitor every month and sell as a recurring service: cita...
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Strong Google Rankings Don’t Guarantee AI Citations
PagePilot.ai had a problem that would have sounded contradictory a few years ago: its SEO was working, but AI search barely seemed to notice. The Shopify landing-page platform ent...
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