Search Updates
Research, experiments and analysis from NetContentSEO on this topic.
Google’s New /goto Redirects Could Change How We Measure Search Traffic
Google is changing a small piece of Search infrastructure that could have outsized consequences for the companies that measure it. The company has confirmed that it is rolling out....
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Google’s AI Overviews and Spam Updates Are Rewriting the Value of Search Traffic
Google Search is undergoing a structural change that reaches far beyond another algorithm update. The combination of AI-generated answers at the top of results and increasingly agg...
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Google’s August Spam Update Is Over, but Search Rankings Are Still Moving
Google’s August 2026 spam update officially ended on August 21, but the search results have not exactly returned to normal. Ranking trackers and SEO community reports are still sho...
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Google’s AI Search Shift Is Rewriting the Value of Web Traffic
For years, digital publishers and online businesses treated Google traffic as one of the web’s most valuable currencies. Rank well, earn the click and turn that visit into advertis...
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Google’s August 2026 Spam Update Is Over. Now Comes the Interesting Part
Google’s August 2026 spam update has finished rolling out. According to Google’s Search Status Dashboard, the update started on August 18 and compl...
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Google Search Console Starts Showing X Insights for Some Users
Google appears to be rolling out a new version of Search Console Insights that includes data from several social platforms. During our testing, we found suppor...
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Search Console Data Anomaly: Logging Issue May Impact Impressions and Clicks
Google flagged a logging issue in Search Console that may affect impressions and clicks reporting. Early signals suggest some anomalies may not reflect actual p...
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Google Updates Spam Policies To Target “Back Button Hijacking” – Early Signals On UX Control
Google has announced a new spam policy targeting “back button hijacking,” with enforcement starting June 2026. Early signals suggest a broader shift...
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Google Testing Blue Links in AI Overviews for Citations
Early signals show Google testing blue-colored links inside AI Overviews for citations, potentially increasing visibility and click behavior. Google appears to...
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Google March Core Update Overlaps With Spam Update Creating Harder-To-Read Signals
Google’s March core update overlaps with a spam update making ranking signals more difficult to interpret during rollout Google’s March 2026 core u...
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Google March 2026 Core Update Overlaps With Spam Update Creating Mixed Signals
Google’s March 2026 core update overlaps with a spam update making ranking signals harder to interpret during rollout Google’s March 2026 core upda...
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