Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google’s John Mueller: llms.txt Not Used By Mainstream Search Engines Or AI Systems
Google’s John Mueller said that llms.txt files currently appear to function only as a random text file and are not used by mainstream search engines or AI...
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Google Adds Bulk Assignment Of Calendars To Meet Hardware
Google has introduced a new option allowing administrators to assign or unassign Google Calendars to Meet hardware devices in bulk using CSV uploads. Google ha...
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Google AI Overviews May Not Show Ads For Sensitive Queries
Google documentation suggests ads may not appear inside AI Overviews for certain sensitive verticals such as adult or gambling, potentially changing how some se...
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Why Ranking #1 in Google Doesn’t Guarantee Visibility in AI Answers
Many SEOs are noticing that ranking well in Google does not always translate into visibility inside AI-generated answers. Another pattern that many SEOs have s...
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Google’s John Mueller Says Most Sites Do Not Need to Disavow Links
Google’s John Mueller reiterated that most websites do not need to use the disavow tool, though it may still be useful in specific situations involving la...
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Study Finds Google AI Max Increases Revenue But Also Raises CPA
A new study analyzing more than 250 campaigns suggests Google AI Max may increase revenue but often comes with higher acquisition costs highlighting the tradeof...
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Google Updates AI Mode To Better Connect AI Answers With Creators
Google is updating AI Mode results to better connect users with creators suggesting the company may be trying to balance AI generated answers with traffic back...
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Google’s First Discover Core Update Reshuffles Traffic Signals
Google has completed the February Discover Core Update after a roughly three week rollout suggesting Discover may increasingly function as a core ranking system...
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Early Signals Suggest Google Discover May Be Becoming a Significant Traffic Source Again
Early signals suggest Google Discover may once again be becoming a significant traffic source for some publishers as recent data and industry observations indic...
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Google March Pixel Drop Adds New AI Features to Android - netcontentseo
Google’s March 2026 Pixel Drop introduces new AI features including agentic Gemini capabilities, enhanced Circle to Search and contextual suggestions. Go...
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Google Ads Already Eligible for AI Search Surfaces - netcontentseo
New signals suggest Google Ads campaigns may already appear in AI-powered search experiences including AI Mode and conversational results. New signals suggest...
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