Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google’s August 2026 Spam Update Is Over. Now Comes the Interesting Part
Google’s August 2026 spam update has finished rolling out. According to Google’s Search Status Dashboard, the update started on August 18 and compl...
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Google Search Console Isn't Just for Websites Anymore
For most of its life, Search Console has been about websites: pages, queries, impressions and clicks. That's no longer entirely true. Google's new Platform pr...
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Googlebot Is Getting Stricter About JSON-LD
Google has changed how Googlebot extracts JSON-LD from webpages, applying a single pass of HTML unescaping and requiring structured data to follow standard JSON...
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Google AI Search Confirms Something Important About Query Fan-Out
AI Search Is Not Necessarily Answering the Query You Typed A search query used to look relatively simple. You typed a question. Google searched for re...
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Why Did Google AI Overview Choose a Product Page Instead of the Most Complete Article?
A real-world case study exploring why Google AI Overview cited a product page about Bucchero instead of a more comprehensive article. What this may reveal about...
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Google Search Console Starts Showing X Insights for Some Users
Google appears to be rolling out a new version of Search Console Insights that includes data from several social platforms. During our testing, we found suppor...
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Google Says AI Sends Billions of Clicks. Are We Still Measuring the Right Things?
Google recently shared two numbers that immediately caught the SEO community's attention. Google says AI Search now sends billions of clicks to websites every...
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Google Updates Spam Policies To Target “Back Button Hijacking” – Early Signals On UX Control
Google has announced a new spam policy targeting “back button hijacking,” with enforcement starting June 2026. Early signals suggest a broader shift...
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Google Testing Blue Links in AI Overviews for Citations
Early signals show Google testing blue-colored links inside AI Overviews for citations, potentially increasing visibility and click behavior. Google appears to...
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Google March Core Update Overlaps With Spam Update Creating Harder-To-Read Signals
Google’s March core update overlaps with a spam update making ranking signals more difficult to interpret during rollout Google’s March 2026 core u...
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Google March 2026 Core Update Overlaps With Spam Update Creating Mixed Signals
Google’s March 2026 core update overlaps with a spam update making ranking signals harder to interpret during rollout Google’s March 2026 core upda...
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