Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google’s AI Answers Are Reopening an Old Question: Who Actually Creates the Value?
One of the most important questions in artificial intelligence is not whether machines can produce convincing answers. It is who creates the underlying value that makes those answe...
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Google Is Showing Fewer PDFs in Search. Is the Web Becoming the Preferred Format?
Something appears to be changing in the way PDF documents surface in Google Search. SEO observers have reported declines in the visibility of PDFs across search results, prompting....
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Google’s New /goto Redirects Could Change How We Measure Search Traffic
Google is changing a small piece of Search infrastructure that could have outsized consequences for the companies that measure it. The company has confirmed that it is rolling out....
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Google’s AI Overviews and Spam Updates Are Rewriting the Value of Search Traffic
Google Search is undergoing a structural change that reaches far beyond another algorithm update. The combination of AI-generated answers at the top of results and increasingly agg...
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Google’s AI Search Is Creating a New SEO Problem: Being Indexed Doesn’t Mean Being Visible
For most of SEO’s history, the path from publication to visibility could be understood as a relatively simple sequence. Google discovers a page, indexes it, evaluates it against a....
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Google’s August Spam Update Is Over, but Search Rankings Are Still Moving
Google’s August 2026 spam update officially ended on August 21, but the search results have not exactly returned to normal. Ranking trackers and SEO community reports are still sho...
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Google’s August 2026 Spam Update Is Over. What Did It Actually Target?
Google’s August 2026 spam update is finished, but the interpretation phase is only beginning. The rollout started on August 18 and ended on August 21 after about two days and 16 ho...
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Google Preferred Sources Could Change How Publishers Think About Search Visibility
For years, publishers have treated brand recognition and Google visibility as related but fundamentally separate problems. SEO helped a page earn exposure in search; brand building...
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Google’s August 2026 Spam Update Is Over. Now Comes the Hard Part: Understanding What Changed
Google’s August 2026 spam update is finished. The rollout began on August 18 and was marked complete on August 21 after roughly two days and 16 hours, making it a relatively short....
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From Generic SEO Term to Recognized Entity: What Changed in Google in 20 Days?
On August 7, 2026, we ran a simple Google search for “Net Content SEO.” The result was not particularly encouraging, but that was precisely why we s...
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Google Is Adding More Links to AI Mode. That Matters More Than It Looks
Google is putting more links inside AI Mode, and the change is easy to dismiss as a small interface update. It is not. For publishers, marketers and anyone trying to understand how...
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