Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google Says the Disavow Tool Still Has Effects — And That Makes Blind Backlink Cleanup Riskier
Google has spent years telling site owners that most of them do not need the Disavow Links tool. That advice has sometimes been simplified into a much stronger belief inside the SE...
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Google Tests AI-Generated “What Customers Love” Summaries Inside Search Ads
Google Tests AI-Generated “What Customers Love” Summaries Inside Search Ads Google’s advertising results are becoming another place where generative AI quietly turns scattered use...
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EU Regulators Question Publishers About Google’s AI Search Opt-Out
The European Commission is asking publishers whether Google’s proposed AI search opt-out would actually solve the pressure they face from AI-generated results. According to Reuter...
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Google Pics Shows Why Visibility Is Moving Beyond Search Results
Google Pics looks, at first glance, like a new AI design tool. Launched on September 1, it lets users generate images, isolate and transform objects, edit or translate text inside....
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Google Search Console Finally Measures AI Visibility — But Still Hides the Queries and Clicks
Google has taken an important step toward making AI search measurable inside Search Console. Website owners with access to the new generative AI performance report can see when the...
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Google Is Quietly Removing the Boundary Between AI Overviews and AI Mode
Google’s latest Search experiment looks, at first glance, like a small interface change. For some queries, the company is now testing AI Overviews that expand automatically at the...
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Google Stops Site Reputation Abuse Demotions in Europe — SEO Rules Now Depend on Where You Search
Google Search has crossed a line that matters far beyond one spam policy. Starting August 30, a site can be subject to a Google manual action for site reputation abuse and yet have...
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Google’s AI Search Problem Is Bigger Than Rankings: Publishers Are Fighting for Control of Their Content
Two apparently separate Google Search stories are converging on the same question: who gets to create value from web content, and under what rules? In one, a federal judge is scrut...
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Google Confirms AI Overviews Can Automatically Expand — Organic Results Are Being Pushed Further Down
Google has confirmed that AI Overviews can now expand automatically for some searches, turning what might initially look like a familiar results page into a much larger AI-led expe...
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Google Search Appears to Have an Indexing Problem — While Its Status Dashboard Says “No Incidents”
Google Search Appears to Have an Indexing Problem — While Its Status Dashboard Says “No Incidents” Google Search appears to be experiencing an indexing or serving problem affecting...
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Can an LLM Recognize a Small Publisher Before Google Fully Trusts It?
Can an LLM Recognize a Small Publisher Before Google Fully Trusts It? Traditional SEO has trained publishers to think of visibility as something earned gradually. A new domain is c...
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