Google Search, SEO & AI
News, research, updates and analysis about Google Search, AI Overviews, AI Mode, ranking systems, indexing and the evolution of search.
Google Search and AI Overviews Shared Only 18% of Their Sources in an 11,500-Query Study
Ranking in Google Search and being cited by Google’s generative search features may be far less closely connected than many publishers assume. A large empirical study of 11,500 que...
Read more →
Researchers Found 72 Google Maps Signals—but 25 Are Deprecated and None Reveal Their Weight
Reverse engineering of Google Maps has exposed one of the most detailed public views yet of the vocabulary behind Google's local-search infrastructure: 72 named ranking signals ins...
Read more →
Google Says Europe’s New DMA Search Results Are Its Biggest Quality Downgrade Ever
Google Search in Europe is beginning to look materially different from Search elsewhere in the world, and Google says the latest regulatory redesign is the most damaging change to....
Read more →
Google Researchers Are Testing an LLM That Generates the Search Ranking Itself
Most modern search ranking systems are built around a compromise. One model retrieves a manageable set of candidate documents quickly, while a more computationally expensive model....
Read more →
Google Has a Full-Web Search API—but Only Approved Partners Can Access It
Google has publicly documented an API that does something developers have long wanted from the company: perform a full-web Google search programmatically and return the results in....
Read more →
Google Analytics Finally Lets Marketers Build a Single Custom Dashboard Without Leaving GA
Google Analytics has added something marketers have wanted from GA4 since its early days: a native, flexible dashboard that can bring the KPIs and reports that matter into one cust...
Read more →
Google Says Low-Value Programmatic SEO Can Damage Trust Across the Entire Site—and Recovery May Take Months
Programmatic SEO can turn a useful data model into thousands of indexable pages with remarkable speed. Google's John Mueller is warning that the same scalability can become a serio...
Read more →
Search Console Lost Part of Its June Indexing History—and Google Says the Missing Data Won’t Be Backfilled
Google Search Console has lost a substantial section of historical June 2026 data from its Page indexing report, and Google's current explanation is unusually definitive about one....
Read more →
Google Ads Can Now Turn a Plain-English Prompt Into a Live Performance Dashboard
Google Ads is beginning to put Gemini directly between advertisers and their performance data. Some accounts are now showing the AI-powered Dashboards Google previewed earlier this...
Read more →
Google Shopping Ads Are Adding Weekly Sales Counts as Social Proof
Google is showing a new kind of social proof inside some Shopping ads: a recent sales count telling shoppers how many units of a product were sold during the previous week. The for...
Read more →
Google Now Documents Which Search Features—and Visibility Opportunities—Change by Region
Google has published a new Search Central reference that makes an increasingly important fact about modern search explicit: the opportunities available on a results page can change...
Read more →