Google has switched off the user profiles that once allowed people to manage reviews of entertainment content such as movies and television shows directly through Google Search. The profiles are no longer active as of September 12, 2026, and users who want to preserve their old contributions now have one month to export their reviews and associated profile data before Google says the information will no longer be available.
The deadline comes from an email sent by the Google Search team to people who had created entertainment-review content. A recipient reproduced the message in a Google Search Community thread, providing a public record of the notice even though Google does not appear to have published a standalone organic announcement dedicated to the shutdown.
Entertainment review profiles are now inactive
Google’s email explains that the affected profiles were created when users submitted reviews of entertainment content through Search. Those profiles gave contributors a place to customize and manage reviews covering content such as TV shows and movies. Google says the reviews themselves had already stopped appearing in Search as part of what the company describes as broader efforts to simplify the search page.
September 12 marks the next stage of that removal: the associated entertainment review profiles are no longer active. For users who spent years contributing ratings or written opinions through the feature, the practical issue is now preservation rather than continued publishing.
Google says past entertainment reviews and profile data can still be downloaded using Google Takeout until October 12, 2026. After that date, according to the notice, the information will no longer be available. Google’s general Takeout documentation explains that users can create an archive containing data from supported Google products while signed into the relevant Google Account.
This does not mean Google business reviews are disappearing
The scope of the change is easy to misunderstand because Google uses reviews across several products. The email specifically says that the shutdown affects profiles for entertainment reviews on Google Search and not other Google products or services. It should therefore not be interpreted as the removal of the review system used for businesses, restaurants, hotels or other local entities associated with Google Business Profile.
That distinction became immediately relevant in the Search Community thread. The user who posted the email was concerned that reviews written about a business might be lost. The wording of Google’s notice points to a much narrower retirement: user-created entertainment reviews and the profiles built to manage them.
Google is simplifying one part of Search while expanding others
The retirement is notable because it removes a form of user-generated content that once lived directly inside Search. Google has been rapidly adding new layers to the results page—from AI-generated answers to richer sports and personalized experiences—while older or less central Search features can disappear as the interface evolves.
Entertainment discovery itself is not going away. Google’s current Search help documentation still describes personalized recommendations for movies and television programs among the experiences that can be influenced by a user’s saved activity. What is disappearing is the specific contribution system that let users publish entertainment reviews through Search and manage them through dedicated profiles.
This is a useful reminder that a feature being hosted by a major platform does not guarantee permanent access to the content users create there. Ratings, reviews, lists and other contributions can become dependent on product decisions that are outside the contributor’s control. When a platform provides an export window, users who value that archive should treat the deadline as meaningful rather than assuming the data will remain recoverable indefinitely.
Users have until October 12 to save their review history
Anyone who previously reviewed movies or TV shows through Google Search and wants to retain a personal copy should export the relevant data before October 12. Google Takeout is the company’s standard portability tool for creating downloadable archives of account data. Google notes in its documentation that downloading data does not itself delete that information from Google’s servers; in this case, however, the separate shutdown notice establishes a specific date after which the entertainment-review information will no longer be available.
The communication method is also worth noting. The retirement reached affected users through account email rather than a prominent public product announcement, which means people who ignored the message or mistook it for a change to ordinary Google reviews could easily miss the export window. The community post has consequently become one of the clearest publicly accessible records of the notice.
For Search watchers, the change is small compared with Google’s expansion of AI Mode or AI Overviews, but it illustrates the other side of the company’s product evolution. Search is gaining new interactive and generative experiences while some older participation features are being removed. For former entertainment reviewers, however, the issue is much more immediate: the profiles are already gone, and October 12 is the final date Google has given them to save a copy of what they created.