Search Ecosystem & Dialogue Engines
From queries to conversational retrieval models.
Bing Tests Bold HTTPS Labels Inside Search Snippets
Microsoft Bing is testing a small visual change that makes one part of a search result URL unusually prominent: the letters “HTTPS.” In the observed version, the protocol is render...
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Google Ads Tests Collapsed Sitelinks That Users Must Expand
Google is testing another way to compress Search ads: show only part of an advertiser's sitelink set by default, then make the user manually expand the ad to reveal the remaining l...
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Google Tests Business Profile Verification With a Single Location Photo
Google appears to be testing a simpler way to verify a Business Profile: submit a photo of the physical business location. The option has been spotted in the verification interface...
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Your Schema Defines the Brand — But Google May Not Understand It Yet
Structured data has long been treated as a way to tell search engines what a page contains. In the AI search era, it is becoming something more strategic: a declared map of what...
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Google Is Changing How AdSense Impressions Are Counted — Publisher Numbers May Drop
Google is preparing a significant measurement change for AdSense publishers, and the first impact may show up as a visible drop in reported display ad impressions. Beginning Feb...
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Google Ads Can Now Pre-Fill Asset Groups With AI-Generated Assets
Google Ads is continuing to fold generative AI more deeply into campaign creation, this time by reducing the amount of manual assembly required when advertisers build asset grou...
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Microsoft Defender Mistakenly Flags Google Search Links as Malicious
Security software has to make difficult decisions at enormous scale: which links are safe enough to open and which should be stopped before a user reaches them. On September 2, Mic...
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Google Trends Adds Category-Level Search Discovery
Google Trends has traditionally encouraged researchers to begin with a word: enter a topic, compare it with another term and see how search interest changes over time. A new update...
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Google Turns Workspace Search Into a Voice Conversation With Gemini
Google is turning some of the most familiar actions in Workspace into conversations. Instead of typing a Gmail search, starting a document from a blank page or manually reorganizin...
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Why Google Ads Hourly Reports Can Mislead Advertisers Using Smart Bidding
An hour-of-day report in Google Ads can make optimization look deceptively simple. If 2 a.m. produced a handful of clicks and no conversions while lunchtime generated dozens of sal...
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Your Organic Traffic Looks Healthy — but Google May Already Be Sending Warning Signs
A healthy organic traffic graph can be one of the most dangerous things in an SEO report when it encourages a team to stop looking. Sitewide clicks may be flat or rising while comm...
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