ChatGPT Search & AI Citations
News, experiments and research about ChatGPT, OpenAI search, AI citations, web discovery and how brands and publishers appear in AI-generated answers.
Two New ChatGPT Citations Disappeared After One Week—While the Same Perplexity Citation Survived 15 Straight Tests
Two pages that earned their first ChatGPT citations disappeared from the same measurement panel just one week later, while a separate Perplexity citation survived its fifteenth con...
Read more →
Amazon DSP Is Becoming a New Gateway Into ChatGPT Ads
Amazon is becoming a new buying route into ChatGPT’s emerging advertising business. A pilot between Amazon Ads and OpenAI allows selected U.S. advertisers to extend campaigns from....
Read more →
ChatGPT Retrieved 63% of Expert-Selected Clinical Studies—Gemini Found Just 17%
Ask three leading AI assistants the same evidence-based medical question and the studies they retrieve can differ dramatically. A new preprint comparing ChatGPT GPT-5.5, Claude Son...
Read more →
ChatGPT, Gemini, Copilot and Perplexity Cited AI-Generated Sources in About 16% of Cases
AI search engines are designed to make web research easier by synthesizing information and attaching citations, but a new audit raises a more complicated question: what happens whe...
Read more →
ChatGPT Ads CPCs Range From $3 to $22—and Advertisers Still Can’t See Why
Six months into ChatGPT Ads, marketers finally have enough public campaign data to see that advertising inside an AI conversation can produce real traffic, leads and sales. What th...
Read more →
ChatGPT Is Becoming an Ad Platform—While Reportedly Blocking Competing AI Products
ChatGPT is no longer only an AI assistant. It is becoming an advertising platform, complete with campaign buying, CPC bidding, measurement tools and a growing set of rules governin...
Read more →
ChatGPT Turned 189 Prompts Into 1,797 Hidden Searches—and Exact Quotable Phrases Appeared at the End of the Funnel
A user asks ChatGPT one question. Behind that apparently simple interaction, the system may conduct a sequence of searches the user never sees. A new dataset gives marketers an unu...
Read more →
Le Monde Says ChatGPT Visitors Convert 260 Times Better Than Google Discover
Le Monde is offering an unusually optimistic data point in the debate over whether generative AI will hollow out publisher traffic. The French news group says it has not yet experi...
Read more →
A Viral AI Photo Trend Sent ChatGPT Search Demand Up 700% in India
A viral AI photo aesthetic can turn into a product-discovery event almost overnight. In India, a wave of 1980s Bollywood-inspired portraits generated with ChatGPT has coincided wit...
Read more →
ChatGPT Turns Governed Company Data Into a Searchable Answer Engine With Inspectable Evidence
OpenAI is turning ChatGPT Work into a conversational analytics layer for company data. Its new Data agent can connect to approved warehouses, databases, documents and business-inte...
Read more →
Amazon DSP Becomes a New Gateway to ChatGPT Ads—and Product Feeds Power the Creatives
Amazon is opening another door into one of digital advertising’s newest surfaces: ChatGPT. In a U.S.-only pilot announced on September 10, selected advertisers using Amazon’s deman...
Read more →